SUMMARY

Reporting to the Director of Communications and Marketing, the Content Marketing Specialist is responsible for creating and managing content projects for the Leger brand. The Content Marketing Specialist will research, write, adapt, and edit the team's content and communication tools to provide original and relevant content tailored to our various target markets.

The Content Marketing is responsible for developing and implementing marketing content strategies across channels to increase the company's visibility and achieve its business objectives in North America, especially in the United States and the Canadian market (Toronto). They will also act as a resource and marketing expert for the organization’s content projects, supporting other internal teams.

RESPONSIBILITIES

Content

Define, develop, and implement B2B marketing content, as well as the organization’s key content strategies to help Léger penetrate the U.S. market
Create high-quality, impactful, engaging, and original content that will enhance the brand and engage U.S. clients (including videos, articles, e-books, case studies, webinars, etc.)
Write and revise content for marketing initiatives (B2B) and organizational communication tools (blog posts, monthly newsletters, promotional emails, press releases, marketing campaigns, etc.)
Partner with content and editorial teams to develop and implement SEO best practices and related content management techniques for website content and landing pages, and benchmark performance
Adapt content, taglines, and CTAs from Canadian English to American English to ensure that the tone is appropriate for the target market
Ensure that the tone used in communications accurately reflects the brand and adheres to the organization’s writing standards
Design content strategies tailored to target audience/personas and industries
Establish a quality control process for reviewing content in English to meet the highest standards

Build Awareness of Leger Brand & Project Management

Develop and implement marketing and communication strategies to strengthen Legers’ position in the U.S. market and Greater Toronto
Manage, plan, and follow up on deadlines and relationships with stakeholders for the department's various projects
Develop sales collateral materials
Act as a marketing consultant to internal teams, adapting content to the U.S. market to stand out from the competition
Coordinate and manage content projects in support of different internal teams (research, creation, management, etc.)
Collaborate closely with various stakeholders (internal or external), such as media partners and advertisers, to enhance marketing strategies and improve brand visibility
Stay updated on industry trends and propose new content ideas to constantly innovate

QUALIFICATIONS

University degree/bachelor’s degree in communications, marketing, or another relevant field
Five (5) years of relevant experience
Knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, SharePoint, Teams and analytics)
Knowledge of communication/web platforms such as HubSpot and WordPress
Technical skills including experience with the following: SEO; email marketing; content marketing strategies; social media strategies; Google Analytics and SEMrush, an asset
Excellent oral and written English
Passion for the world of communications, strategy, and marketing

SKILLS

Excellent writing skills
Excellent organizational skills and strong prioritization abilities
Creative and curious, with a passion for teamwork and strong communication skills
Ability to work under pressure
Detail-oriented and quality-driven person
Open to change and new approaches in a constantly changing environment